Curriculum aims to encourage students to empathize and analyze basic mechanism of business and its relevance for resolving major challenges facing the nation in the areas like business and socio-economic development, need for infrastructure and role of ethics in governing the business.




pObjective & Expected Outcomes

The course aims at following::

a Create awareness about entrepreneurship.

a Stimulating the potential to develop entrepreneurial orientation through innovation and creativity.

a Understanding relationship between business, market, and society.

a Understanding the role of management in creating and maintaining business

The allocation of lectures is approximate and will have review sessions to make 14+2 weeks.

Themes & Sub-themes

pUnit-1:Entrepreneurship (9 periods)

  • Concept, value creation, entrepreneurial mindset-innovation and creativity, entrepreneurial decision making-use of biases and heuristics, risk bearing, social and commercial entrepreneurship

pUnit-2:Business (7 periods)

  • Concept, types, facilitators and inhibitors of business, role of ecommerce and mcommerce, technological innovation and its viability, ethical considerations

pUnit-3: Market and Society (6 periods)

  • Generation and utilization of resources, concept of market, exploring and segmenting the market, demand and supply factors, understanding customer adoption process

pUnit-4: Management (6 periods)

  • Concept, function and culture of management, innovation and technology, managing


p Project Topics:

  • Understanding the life of celebrated and unsung entrepreneurs.
  • Study the role of government, women, and dalits as entrepreneur.
  • Study the role of social marketing, social entrepreneurship, and social audit.
  • Study the role of different forms of business ownership.
  • Study the online business models and role of ecommerce and mcommerce.
  • Study of Indian model of businesses.
  • Study the shades of business in urban and rural areas.
  • Study various aspects of organizations like Tata, Reliance, Maruti, Hindustan Motors, Wipro, Haldiram, Flipkart, Amul, Amaravati Talluka, Lizzat papad, Google, Apple etc.
  • Study Gandhi's Trusteeship model through Corporate Social Responsibility/Corporate Governance orientation of companies.
  • Study the role of demographic, psychographic, political, competitive, and environmental factors in business.
  • Study the management of businesses like wellness, event management, radio taxies, etc.
  • Study the role of business facilitators like banking, insurance, supply chain, and logistics, etc.
  • Study of Dabbawals and mathematical reasoning.
  • Use and analysis of secondary data sources for business decision making.
  • Writing business plan.


p Tools and Techniques:

  • Case study and biographical analysis of entrepreneurs.
  • Survey research- Customer satisfaction survey, and opinion polls.
  • Field studies
  • Social audit of projects
  • Social campaigns
  • Analysis of offline and online businesses
  • Experiential exercises and business games
  • Secondary data analysis using MS Excel/SPSS

pASSESSMENT: Total Marks: 75top

p Reading List

aPrinted Material (Essential)

  • Barringer, Bruce R., Ireland Duane R. (2012). Entrepreneurship: Successfully Launching New Ventures (4 ed.). Prentice Hall. pp 77-96.
  • Davies, Paul. (2008). New Business in India: The 21st Century Opportunity. World Scientific Publishing Company. pp 1-23.
  • Desjardins, Joseph.(2009). An Introduction to Business Ethics.(3 ed.). McGrawHill. pp 1-35
  • Kotler, Phillip., Kevin L Keller, Abraham Koshy, & Mithilesh Jha.(2009). Marketing Management. (13 ed.) Prentice Hall. pp 4-30, 177-183, 200-205.
  • Kreitner, R. (2004). Management. (9 ed.). Houghton Mifflin Company. pp. 4-28, 95-99, 353-358, 375-379, 439-454.
  • Nickels, William. G., James M McHugh, Susan. M McHugh. (2012). Understanding Business (6 ed.). Tata Mcgraw-Hill. pp 4-11, 486-496.
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a Supplementary Reading Material

  • Stevenson, Howrad H. (2006). A Perspective on Entrepreneurship. Harvard Business school. Product No. 384131, pp 1-13
  • Cappelli, Peter, Harbir Singh, Jitendra Singh, & Michael Useem. (2010). The India Way: How India's Top Business Leaders Are Revolutionzing Management. Harvard Business Review Press. pp 19-47
  • Rigby, Darrell. (2011, December). The Future of Shopping. Harvard Business Review.
  • Hanna, Richard C, Andrew Rohm, & Victoria L. Crittenden. (2011). The Power of the Social Media Ecosystem. Business Horizon. pp 1-9
  • Tjan, Anthony K., Richard J., & Tsun-Yan Hseih. (2012). Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business. Harvard Business Review Press. pp. 1-9.
  • William, Chuck. (2012). MGMT 4. South Western Cengage Learning. pp 119-128.
  • Scarborough, Norman M. (2011). Essentials of Entrepreneurship and Small Business Management, (6 ed.) Prentice Hall. pp 32-68.
  • Bansal, Rashmi. (2012). Connecingt the Dots. Westland. Inc. pp 1-35
  • Bornstein, D. (2007). How to Change the World:Social Entrepreneurs and the Power of New Ideas. Oxford University Press. pp 48-61.
  • Gladwell, Malcolm. (2008). Outliers: The Story of success. Allen Lane Penguin Book. pp 35-68
  • Zahra, Shaker A., Satish Nambisan. (2012, May-June). Entrepreneurship and strategic thinking in business ecosystems. Business Horizons. pp 219-229.
  • Ferrell, O.C., Fraedrich, John Paul; Ferrell Linda. (2006). Business Ethics: Ethical Decision Making and Cases. (6 ed., Indian adaptation). , Biztantra. pp

a E-resources:

a Films:

  • An Inconvenient Truth (2006)
  • Any Body Can Dance (2013)
  • Barbarians at the Gate
  • Corporate (2006)
  • Do Duni Char (2010)
  • Guru (2007)
  • Oh My God (2013)
  • Pirates of Silicon Valley (1999)
  • Pursuit of Happiness (2006)
  • Rocket Singh (2010)
  • (2001)
  • The Social Network (2010)
  • Tucker-the man and his dreams (1988)
  • Wall Street (1987) top